Lee Atwater, the originator of the "Swift Boating" style of politics

"For Atwater, politics wasn't personal; it was just about winning by disemboweling your opponent and then desecrating his grave."
-- From a review (http://www.buzzflash.com/store/reviews/1316) of the documentary "Boogie Man: The Lee Atwater Story".
Atwater was the originator of the 'Swift Boating" style of Republican politics, Dukakis being the first victim. See the trailer at http://www.youtube.com/watch?v=eY3XnLv4YpA.